61% of Steam players don't use Steam in English. Does your store page speak to them?
Wishlingo translates your Steam store page into every Steam language in a few minutes. Your formatting, images and links stay intact, and you get a file that imports straight back into Steamworks.
From one language to thirty in an afternoon
Built around the localization file Steamworks already gives you. Nothing to install, no Steam login to share.
Export from Steamworks
On your store page's localization screen, export the JSON with all languages and drop it into Wishlingo.
Pick languages and terms
Choose your languages, sorted by how many Steam players use them. Add your character and item names to the glossary so they stay consistent.
Review, then import
Read each language side by side with your English, edit anything, and check the meaning with an English back-translation. Download one file and import it.
The two things that break, handled
Generic translators corrupt store pages in predictable ways. Wishlingo is built for Steam's format.
Your BBCode survives
Headings, bold text, lists, links and [img src="{STEAM_APP_IMAGE}/…"] GIFs are locked away before translation and put back afterwards. Every tag is checked against your original, and anything off is flagged before you import.
Under the 300-character limit
German and Russian run long, and Steam rejects an over-length short description with no useful error. Wishlingo writes to fit, condenses when it has to, and shows a live character count while you edit.
Marketing copy, not word-for-word
Your page is translated the way a native game localizer would write it, using the genre terms players in that market actually search for.
Check what you can't read
Can't read Korean? Get an English back-translation of any language and confirm it still says what you meant before you publish.
Simple pricing. No subscription.
Translation agencies typically charge $100–300 per language for a store page. Try two languages free first.
Free preview
- Coverage check for any game
- 2 languages per game
- Full review, back-translation and export
One game
- Every Steam language
- Unlimited re-runs when your page changes
- Glossary and back-translation
Studio
- Five games, or a game and its DLC
- Everything in One game
- One license key for the whole team
Questions
Is AI translation good enough for a store page?
For most indie store pages it's a large improvement over English-only. Wishlists from a market you weren't reaching start from zero. That said, it's a draft from a machine: we show every language next to your original, flag anything suspicious, and give you an English back-translation so you can check the meaning. For your biggest markets, having a native-speaking player or community member read it over is still worth doing.
Do I need to disclose AI use to Steam?
Steam's content survey asks you to disclose AI-generated content, including store page text. If you publish these translations, update your AI disclosure in Steamworks. We'd rather you hear it from us than from a review queue.
Where do I find the export in Steamworks?
Open your app in Steamworks, go to your store page's localization tools, and use the export option. Choose the JSON format and include all languages. After translating, import the file Wishlingo gives you from the same screen, then review the store page preview before publishing.
Will it overwrite translations I already have?
Not unless you ask it to. Languages that already have their own text are left alone by default, and every other language in your file comes back exactly as it went in.
What happens to my text?
It's sent to our translation model to produce the translation and isn't stored on our servers. We don't need your Steam login, and we never touch your Steamworks account; you import the file yourself.
What if I'm not happy with it?
Email us within 14 days and we'll refund you. No forms, no arguing.